The Complete Driving School Franchise Package
Marketing Your Business
At The Bright Red L we are returning to the true meaning
of a franchise -
two businesses working together in symbiosis each with their own responsibilities and
areas of expertise. This means we will do all of the things on a national and
large scale operational basis such as national press, maintaining a leading website
application, brand identity, mentoring and support leaving you to run your business
locally. To be successful you will need to market your business locally. We provide
you with the tools to help your local marketing.
Modern Marketing of driving lessons - More and more people expect to buy goods and services on the internet and driving lessons are no exception. As the internet fast becomes the main source of pupils, you can see from our website we offer a complete on-line booking service for pupils. As part of your Driving School Franchise you have an internet login to make driving lessons you want to fill available on the website. When a pupil books a lesson both you and the pupil receive email and text confirmation. You can also control your lessons on the website using text messages, or web enabled mobile phones, whilst out teaching to avoid double booking driving lessons.
You know your local area well so are best placed to do local marketing making this the route to success with The Bright Red L. Through your Instructors Control Panel on the website you have access to the following:
Business Cards - A personalised template that prints directly onto widely available business card blank stationery. These can be printed and passed to pupils to pass onto their friends for referral business. There is also a template for the back of the cards with lesson date and times.
Leaflets - A6 leaflets that print 4 to a sheet of A4 paper or card. To increase bookings these can be posted when not teaching and you can keep a pile in the car to distribute in spare moments. The leaflets are the right size for placing in post office and corner shop windows.
Unique Code - The leaflets all print with a unique voucher code so that any website searches and bookings will only show your lessons.
A4 Posters - A4 posters can be printed. They are designed for notice boards where a bit more room is available.
Diary Management - can be confusing for everybody and a big overhead in administration when the driving school tries to keep a diary as well as an Instructor. The Bright Red L realise that you know your schedule best and need to keep control of your own diary. We don’t need to know your complete schedule just lessons you want filling.
The Instructor Control Panel - is also where the you log into the website and add lessons available. Pupils book these lessons direct via the website and by phoning the 0800 number. After that you and your pupil arrange appointments. In your Instructor Control Panel you enter post codes and towns covered, have a pupil address book and print leaflets.
